What it covers

  • Creator sourcing

    Matched to category, audience profile and content style.

  • Audience targeting

    Filtered on the demographics your product is built for.

  • Outreach and opt-in

    We approach creators and confirm interest before anything ships.

  • Fulfilment coordination

    Address collection, batching and dispatch tracking.

  • Content tracking

    Monitoring what creators post, so nothing is missed.

  • Campaign reporting

    Content volumes and performance against agreed measures.

How mass gifting runs

  1. 01

    Define the target creator

    Category, audience, follower range, content style and any exclusions.

  2. 02

    Build and approve the list

    You see the creators before we approach any of them.

  3. 03

    Outreach and opt-in

    We confirm interest and collect addresses so product does not ship blind.

  4. 04

    Product goes out

    Dispatch in batches, tracked against the approved list.

  5. 05

    Content lands

    Creators post to their own channels. We monitor and collate.

  6. 06

    Report

    What shipped, what was posted, and how it performed.

Choose your campaign

Whether you are testing a new launch or aiming for nationwide visibility, every package is fully managed.

  • Creator Discovery

    Perfect for testing new products

    £2,850+ VAT

    • 150 creator dispatches
    • 100 Story posts
    • 20 curated UGC videos
    • 21 day campaign
  • Creator Impact

    Ideal for causing serious impact

    £5,250+ VAT

    • 400 creator dispatches
    • 250 Story posts
    • 35 curated UGC videos
    • 30 day campaign
  • Creator Saturation

    Optimised for instant mass scale

    £6,500+ VAT

    • 500 creator dispatches
    • 350 Story posts
    • 50 curated UGC videos
    • 30 day campaign
  • Category Domination

    Our largest campaign for launches, activations and awareness

    £8,500+ VAT

    • 1,000 creator dispatches
    • 600 Story posts
    • 75 curated UGC videos
    • 45 day campaign

Every package includes creator recruitment, campaign management, reporting and a curated UGC library with usage rights for your organic and paid channels. Your team supplies and sends the products; we handle everything else. Prices exclude VAT.

Antipodes Mass Gifting

Antipodes Campaign

We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.

Total reach
1,356,909
Brand mentions
92
Creators
100
Pieces of UGC
21
The Skin Diary Mass Gifting

The Skin Diary Campaign

For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.

Total reach
692,231
Brand mentions
45
Creators
50
Pieces of UGC
16

Common questions

What is the difference between gifting and a creator campaign?

Gifting sends product to creators without a guaranteed post. You are buying reach in aggregate and accepting that not everyone will publish. A creator campaign is contracted: agreed deliverables, agreed dates, agreed messaging. Gifting is volume and authenticity, campaigns are certainty and control.

How do you choose which creators to approach?

We build against the brief: product category, audience demographics, price point, content style and any brands you do not want to sit alongside. You see and approve the list before we contact anyone.

Who handles shipping the product?

Either side can. Some brands dispatch from their own warehouse against a list we supply; others send us bulk stock and we handle batching and fulfilment. We coordinate address collection and tracking either way.

What do you report on?

What shipped, what was published, and performance on the measures agreed at the brief stage. We report what can be evidenced, such as platform figures and delivery against brief, rather than modelled estimates.

Start a mass gifting campaign

Tell us about the product and the timeline, and we will come back with an approach.