Mass Gifting
Product seeding at scale. We get your product into the hands of relevant beauty creators and track what comes back.
- Creator sourcing
- Audience targeting
- Outreach and opt-in
- Fulfilment coordination
Four ways to work with us
Gifting, UGC, creator campaigns and bespoke programmes. Most brands use more than one. The right mix depends on whether you need volume, owned content or contracted reach.
Creator Campaigns
Campaigns where creators publish to their own audiences, from selection and briefing through to approval and reporting.
- Creator strategy
- Creator selection
- Campaign briefing
- Creator management
Bespoke Campaigns
Custom programmes that combine services, or work to requirements the standard packages do not cover.
- Combined services
- Launch support
- Always-on programmes
- Custom reporting
The work
Content our creators have made for beauty brands, and the service it was made under.
Victoria's SecretUGC London LashBespoke Campaigns My Skin FeelsCreator Campaigns The Skin DiaryMass Gifting
Common questions
What is the difference between gifting and a creator campaign?
Gifting sends product to creators without a guaranteed post. You are buying reach in aggregate and accepting that not everyone will publish. A creator campaign is contracted: agreed deliverables, agreed dates, agreed messaging. Gifting is volume and authenticity, campaigns are certainty and control.
Do we own the content creators make?
On UGC briefs, yes. Usage rights are agreed in writing before delivery, and we confirm the channels and duration you need up front. On gifting and creator campaigns the creator owns their post by default; if you want to run it as paid media, that gets negotiated as part of the brief rather than assumed afterwards.
How do you choose which creators to approach?
We build against the brief: product category, audience demographics, price point, content style and any brands you do not want to sit alongside. You see and approve the list before we contact anyone.
Who handles shipping the product?
Either side can. Some brands dispatch from their own warehouse against a list we supply; others send us bulk stock and we handle batching and fulfilment. We coordinate address collection and tracking either way.
What do you report on?
What shipped, what was published, and performance on the measures agreed at the brief stage. We report what can be evidenced, such as platform figures and delivery against brief, rather than modelled estimates.
Not sure which service you need?
Tell us what you are launching and we will tell you what we would run, and why.