For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
The Skin Diary wanted to grow brand awareness and social proof among engaged skincare audiences, efficiently and authentically. The goal was a strong mention rate from a tightly curated group of creators, plus content the brand could use beyond the campaign.
We handpicked 50 influencers from our network whose audiences closely matched The Skin Diary's ideal customer. By prioritising fit over volume, we made sure every product landed with a creator likely to love it and talk about it. We handled the full process, from creator selection and outreach to dispatch, tracking and content collection, so the brand could sit back and watch the results come in.
50 influencers gifted, 45 brand mentions (a 90% mention rate), a combined creator reach of 692,231, and 16 pieces of UGC collected, meaning almost a third of gifted creators produced reusable content.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
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