Launches, always-on programmes, events, sampling tied to retail activity, or a combination of gifting, UGC and paid creator work running together. If the shape of the campaign does not fit the three services above, this is the conversation.
Gifting, UGC and creator campaigns running as one programme.
Activity built around a specific on-sale or retail date.
Continuous creator activity rather than one-off bursts.
Measurement built around how your team already reports.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
Gifting sends product to creators without a guaranteed post. You are buying reach in aggregate and accepting that not everyone will publish. A creator campaign is contracted: agreed deliverables, agreed dates, agreed messaging. Gifting is volume and authenticity, campaigns are certainty and control.
We build against the brief: product category, audience demographics, price point, content style and any brands you do not want to sit alongside. You see and approve the list before we contact anyone.
What shipped, what was published, and performance on the measures agreed at the brief stage. We report what can be evidenced, such as platform figures and delivery against brief, rather than modelled estimates.
Tell us about the product and the timeline, and we will come back with an approach.
