Creators in the network
1,000+
Products seeded
100,000+
Pieces of content produced
10,000+
Brands worked with
300+

Categories

  • Skincare

    Routine-led creators, ingredient explainers and long-form reviewers. The category where trust is built slowly and product claims get scrutinised.

  • Makeup

    Application, tutorials, GRWM and first-impression formats. Fast-moving, highly visual, and where launches tend to break.

  • Hair

    Styling, texture and treatment creators, including specialists in curly, coily and colour-treated hair.

  • Fragrance

    Scent reviewers and collectors. A category that sells on description and association rather than demonstration.

  • Wellness & supplements

    Creators covering ingestible beauty, supplements and the overlap between skin, health and routine.

Creator tiers

  • UGC creators

    Make content for brand-owned channels. Audience size is not the point; consistency and craft are.

  • Micro creators

    Smaller, highly engaged audiences. Strong for gifting at volume and for niche sub-categories.

  • Mid-tier creators

    Established audiences with reach that can carry a launch message.

  • Larger creators

    Used selectively, where a campaign needs a single moment of scale.

Made by the network

Content our creators have made for beauty brands, and the service it was made under.

  • Victoria's SecretUGC
  • London LashBespoke Campaigns
  • My Skin FeelsCreator Campaigns
  • The Skin DiaryMass Gifting

Work with the network

Brands: tell us what you are launching. Creators: join and start receiving briefs.