We work with beauty brands at every stage, from first launch to established ranges running always-on creator activity.
Beauty does not behave like other categories. Claims are regulated, ingredients get argued about in the comments, and a shade range can decide whether a launch lands. A generalist creator list cannot tell you which skincare creator will read your INCI list on camera.
Creators filtered by beauty sub-category, audience profile and price point, not follower count alone.
Briefs written knowing which wording is safe and which needs sign-off.
You see and approve the creator list before we approach anyone.
We report what can be evidenced. No modelled reach figures.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
Product seeding at scale. We get your product into the hands of relevant beauty creators and track what comes back.
Creator-made content for your own channels and paid social, produced to brief with usage rights cleared.
Campaigns where creators publish to their own audiences, from selection and briefing through to approval and reporting.
Custom programmes that combine services, or work to requirements the standard packages do not cover.
The product, the audience, the date it has to land, and what success looks like in your reporting.
Built against category, audience and price point. You approve the list before anyone is approached.
Opt-in confirmed, addresses collected, dispatch tracked. Briefed creators get the messaging and dates in writing.
Shot to brief for UGC, or in their own voice for gifted and published campaigns.
Posts go live to schedule, or finished assets are handed over in the formats you specified.
Delivery against brief and performance on the measures agreed at the start.
Gifting sends product to creators without a guaranteed post. You are buying reach in aggregate and accepting that not everyone will publish. A creator campaign is contracted: agreed deliverables, agreed dates, agreed messaging. Gifting is volume and authenticity, campaigns are certainty and control.
On UGC briefs, yes. Usage rights are agreed in writing before delivery, and we confirm the channels and duration you need up front. On gifting and creator campaigns the creator owns their post by default; if you want to run it as paid media, that gets negotiated as part of the brief rather than assumed afterwards.
We build against the brief: product category, audience demographics, price point, content style and any brands you do not want to sit alongside. You see and approve the list before we contact anyone.
Either side can. Some brands dispatch from their own warehouse against a list we supply; others send us bulk stock and we handle batching and fulfilment. We coordinate address collection and tracking either way.
What shipped, what was published, and performance on the measures agreed at the brief stage. We report what can be evidenced, such as platform figures and delivery against brief, rather than modelled estimates.
Tell us what you are launching and we will come back with the creators, the approach and the numbers.
