When the goal is reach and credibility with a creator’s own audience, the work is in selection and briefing. We build the creator strategy, negotiate and manage the relationships, run content through approval, and report on what the campaign actually did.
Which tiers and which niches, and why.
Shortlists you approve, with audience data where available.
Clear deliverables, dates and messaging requirements.
Contracting, chasing and day-to-day contact.
Review before anything goes live.
Go-live coordination and post-campaign reporting.
What the campaign is for: launch, awareness, conversion or content.
Tiers, niches and numbers built around the objective.
You approve the line-up; we handle terms.
Creators produce against an agreed brief.
Content reviewed, then published to schedule.
Delivery against brief, plus performance on agreed measures.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
Gifting sends product to creators without a guaranteed post. You are buying reach in aggregate and accepting that not everyone will publish. A creator campaign is contracted: agreed deliverables, agreed dates, agreed messaging. Gifting is volume and authenticity, campaigns are certainty and control.
On UGC briefs, yes. Usage rights are agreed in writing before delivery, and we confirm the channels and duration you need up front. On gifting and creator campaigns the creator owns their post by default; if you want to run it as paid media, that gets negotiated as part of the brief rather than assumed afterwards.
We build against the brief: product category, audience demographics, price point, content style and any brands you do not want to sit alongside. You see and approve the list before we contact anyone.
What shipped, what was published, and performance on the measures agreed at the brief stage. We report what can be evidenced, such as platform figures and delivery against brief, rather than modelled estimates.
Tell us about the product and the timeline, and we will come back with an approach.
