Mighty Mouthcare came to us for UGC, and keeps coming back. Across repeat projects, our creators have made and delivered more than 25 videos that make brushing your teeth feel as considered as a skincare routine, ready for the brand to use across its own channels.
Created and delivered
Back for UGC multiple times
Mighty Mouthcare wanted a steady flow of authentic, social-first video for its own channels: real people using the product at home, in their own words, giving the brand fresh creative to post.
We briefed creators from the Beautyfluencers network on a range of concepts, from "oral care is the new skincare" to morning routines and product detail edits, and let each one film in their own home and voice. We managed the process end to end: briefing, getting product to creators, reviewing drafts and delivering finished, captioned videos ready to post.
More than 25 pieces of UGC created and delivered for use across Mighty Mouthcare's own channels. The brand has returned to us for UGC multiple times.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
We gifted London Lash to 50 carefully matched beauty creators, and 45 of them talked about it. That is a 90% mention rate, in front of a combined following of 418,326, plus 11 pieces of UGC the brand can keep using.
Tell us what you are launching and we will come back with an approach.
