We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
Antipodes wanted to build awareness and credibility at scale through genuine creator advocacy rather than paid placements. The aim was to generate a high volume of organic brand mentions from trusted beauty voices, reach new audiences, and build a library of authentic content for future marketing.
We designed a mass gifting campaign around 100 influencers chosen from the Beautyfluencers network for their audience fit and engagement with skincare content. Each creator received Antipodes products with no-pressure, authentic-first briefing, so they could try them and share their honest experience in their own voice. We managed outreach, logistics and tracking from start to finish, then gathered the standout content for the brand to reuse.
100 influencers gifted, 92 brand mentions (a 92% mention rate), a combined creator reach of 1,356,909, and 21 pieces of UGC collected for ongoing use across Antipodes' channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
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