Gifting, UGC and creator campaigns for beauty brands. Metrics shown are the ones we can evidence.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
Mighty Mouthcare came to us for UGC, and keeps coming back. Across repeat projects, our creators have made and delivered more than 25 videos that make brushing your teeth feel as considered as a skincare routine, ready for the brand to use across its own channels.
We gifted London Lash to 50 carefully matched beauty creators, and 45 of them talked about it. That is a 90% mention rate, in front of a combined following of 418,326, plus 11 pieces of UGC the brand can keep using.
Content our creators have made for beauty brands, and the service it was made under.
Tell us what you are launching and we will come back with the creators, the approach and the numbers.
