We gifted London Lash to 50 carefully matched beauty creators, and 45 of them talked about it. That is a 90% mention rate, in front of a combined following of 418,326, plus 11 pieces of UGC the brand can keep using.
London Lash wanted to get its pre-glued cluster lashes into the hands of the right beauty creators and earn genuine, unpaid mentions from people their audiences trust, along with content the brand could use beyond the campaign.
We selected 50 influencers from the Beautyfluencers network for their audience fit and engagement with beauty content. Each received London Lash products with an authentic-first brief, so they could try the lashes and share their honest take in their own voice. We handled the full process, from creator selection and outreach to dispatch, tracking and content collection.
50 influencers gifted, 45 brand mentions (a 90% mention rate), a combined following of 418,326, and 11 pieces of UGC collected for use across London Lash's own channels.
We partnered with Antipodes to get their products into the hands of 100 carefully matched beauty creators. The result was a wave of authentic content: 92 brand mentions, a combined creator reach of over 1.3 million, and 21 pieces of UGC the brand can keep using across its own channels.
For The Skin Diary, we showed that a focused gifting campaign can punch well above its weight. From just 50 gifted creators, the brand earned 45 mentions, nearly 700k combined reach, and 16 pieces of UGC.
Mighty Mouthcare came to us for UGC, and keeps coming back. Across repeat projects, our creators have made and delivered more than 25 videos that make brushing your teeth feel as considered as a skincare routine, ready for the brand to use across its own channels.
Tell us what you are launching and we will come back with an approach.
