Gifting guidelines

How gifting works

If you’ve joined our gifting network, you’re considered automatically for gifting that fits your beauty profile: your skin type, skin tone, concerns, hair type and the content you make. You don’t need to opt in to each campaign.

Brands choose creators to fit their brief, so not everyone is picked every time. A campaign email doesn’t guarantee you’ll receive the product.

PR boxes and gift drops

• PR boxes are packages put together by a brand, often around a launch, and sent to a smaller group of creators.
• Gift drops are products sent to a wider group of creators as part of a gifting campaign.

When it arrives

• Check everything is there, and tell us if anything is missing, damaged or wrong.
• Read the ingredients, warnings and instructions, and only use a product if it suits you.
• Patch test new skincare and haircare before you use it properly, as the product directs.
• If a product causes a reaction or you can’t use it safely, stop using it and tell us.

Sharing your content

If you enjoy the product, we’d love an Instagram or TikTok story that follows the campaign email. If you love it, a post goes even further. Standout content helps us recommend you for future campaigns, including paid ones.

• Tag the brand and @beautyfluencers_agency, so we can see it and share it.
• Keep it honest. Your opinion should always be your own.
• Show the product as it really is: no filters that change how it looks or performs on your skin or hair.
• Hold content until any date given in the campaign email.

Receiving a gift doesn’t, by itself, mean you have to post. Content is only required when a campaign clearly says so and you’ve accepted it. Gifting is unpaid unless payment is agreed in writing. See our Terms for the details.

Always disclose

Make every commercial relationship clear, including gifted products. Where content is advertising, put a prominent “Ad” at the start, and turn on Instagram’s paid partnership label or TikTok’s branded content toggle. Don’t rely on “gifted”, a brand tag or a disclosure hidden after “more”. These are the UK advertising rules, and brands can’t ask you to break them.

Keep your details up to date

Please log in regularly to check your delivery address, sizes, beauty profile and follower numbers, so nothing goes astray and we can match you well.

To stop receiving gifts, or to ask a question, email jonathan@fluencersgroup.com.